Breast cancer is on the rise Pinkwashing is exploitation of breast cancer survivors for topline growth. A pink ribbon does not signify that company is actually donating and in situations, their product is actually a cancer contributor. For every Bloom Bra that is purchased in October, one will be donated to a survivor as a mastectomy bra.
Bloom Bras is named in homage to my grandmother who gave me my love of food and travel along with my larger chest. I lost her to breast cancer so this is in honor of those who have survived and thrive!